Welcome to


The Carmel Journals | The White Rabbit in Wonderland



“I’m late! I’m late, for a very important date!”

Have you ever followed the White Rabbit down the rabbit hole? Well, if you haven’t, you should, all the way to Carmel-by-the-Sea, down along Ocean Avenue till you find the Court of the Golden Bough. There you will follow him up the stairs of the pretty Tudor style building in the image below, until you find the White Rabbit. Essentially you have followed the White Rabbit to find the White Rabbit. It’s just one of those nonsensical things that Alice keeps finding in Wonderland and Through The Looking Glass. You can join Alice in her adventures when you enter the door to the whimsical, magical place that is the White Rabbit.




What awaits you at the White Rabbit is an incredible collection of Alice in Wonderland themed items: decor, backward clocks, pocket watches, tea sets, books, mugs and t-shirts, tiles, jewelry, cards, garden statuary, chess sets, costumes, hats and so much more. A lot of these items are hand made in studio right in Carmel by artists Dan Herron and Martin Basco. The shop is owned by the also creative Querida King, who, a few years ago, transformed the space from a whimsical children’s shop called Kids By The Sea, into the current, also very whimsical, White Rabbit.

Follow me into the shop and have a look around.




You can spend quite some time browsing the White Rabbit, as there are so many treasures. Anything in particular caught your eye? I am partial to the backward clocks and will eventually get myself one when I settle into a place of my own again. And if you cannot make it to Carmel, you can order some of the items through their website.




Which is your favorite character from Alice in Wonderland or Alice Through the Looking Glass? And how many impossible things have you believed before breakfast?
Remember, I love tea parties, so if you are ever organizing a Mad Hatter’s Tea Party let me know!



3 SE Ocean Avenue, btw Lincoln and Monte Verde – Carmel-by-the-Sea, Ca 93921   |   website   |   ph. (831) 624-3917

open daily 10:30 am to 6:00 pm


Other chapters in The Carmel Journals you might enjoy:



And just beyond Carmel:



Add a comment...

Your email is never published or shared. Required fields are marked *

  • Diantha08/26/2016 - 12:58 pm

    Charming! You do find the most wonderful spots! Love being an armchair traveler following your blog! xoReplyCancel

    • Monica Schwartz08/27/2016 - 8:07 pm

      Thank you, Mizz D. This shop is truly charming, because of what it features, and also because of the building where it is set, with those high ceilings and all the nooks and crannies. <3ReplyCancel

In the Kitchen

Free Gifts


Latest Posts

Healthy Living

Popular Posts


Featured Posts

Cute Wigglers

Don’t Miss